Context

Hoover Brother Property Services is a new business looking to create a brand for themselves. I worked with them to create a visual identity through a logo, letterhead, business card, and envelope. Designing the logo for this business was challenging since they currently offer landscaping services but will expand into real estate in the future. They wanted a logo that would be future-proof and work for both parts of their business.

Design Process

• Meet with the client and interview them
• Research competitor visual identities
• Sketch ideas
• Send top three to client for direction
• Refine chosen sketch
• Vectorize logo in Adobe Illustrator
• Send to client for review
• Finalize and send files

Design Decisions

The client requested the logo involve a house since they are planning to move into real estate. I incorporated their initials into the house to catch the eye and personalize the logo to their brand. I also incorporated the color green, shrubs, and the ground to speak to their landscaping services.