Context

This project served as a visual exercise to make a connection between a three-dimensional image (the object) and two-dimensional typography. The goal of the project was to create a final composition utilizing a single word and the object in order to exhibit graphic wit through the use of gestalt.

Design Process

• The Object
• Choose an everyday object to illustrate
• Sketch this object in multiple different angles
• Receive feedback on the best direction and refine
• Move sketch into Illustrator and start with outlines
• Use shape-builder tool to create the object
• The Word
• Brainstorm a list of words relevant to a pocketknife
• Try to create meaning with the word and object through sketches
• Receive feedback and refine
• Bring sketch into Illustrator to complete the design

Design Decisions

After many failed attempts at creating meaning with a single word and the pocketknife, the idea struck me to use the word Gogh in conjunction with the pocketknife - probably because I was taking Art History at the time. I chose the blue background color and the yellow for the word to represent Starry Night and bring the viewer to a quicker realization. Most people can see the relationship, but those familiar with typography can see a deeper meaning.