Context

The main goal of this project was to create a type specimen book about the typeface Clarendon. The book is supposed to display all the families of the font for the reader to see, while also telling a compelling story along the way. The booklet needed to include:

• The type family’s original purpose or audience
• Examples of the family’s use
• The family design characteristics
• The designer’s background
• Historical influences and context

Design Process

• Research information on Clarendon
• Brainstorm theme and story for the booklet
• Write content for the spreads
• Layout entire booklet
• Sketch spread ideas
• Revise spreads and move into inDesign
• Create physical mockup
• Revise booklet
• Completion

Design Decisions

After researching the history of Clarendon and the creator, I chose to trace a story based in the Wild West because of the famous Clarendon-type woodblocks used during that time. The story follows the character 'Clarendon' who eventually becomes so popular that he is stolen by other type foundries.